Recent Career Articles

Explore what success in the workplace means to you.

Big brands and little brands work really hard clarify their message, and what makes them different or better than the others. They spend hours identifying how they want to be perceived in the market; who they want to emulate or personify as a brand.

For a few months I spoke about buying a new car. When the idea first struck I experienced excitement; yet, I spent zero time actually shopping. I justified and rationalized keeping my current car and even repairing the exhaust system. Until, suddenly, it died. The mechanic informed me my starter belt was busted and the repairs would total approximately $500 dollars. This game-changing news resulted in the purchase of an automobile within twenty-four hours.  

Stocks have soared this year, but job growth has been slow, hamstrung by modest economic growth. The election is close, and there is a lot of uncertainty about future economic policies. The long-term trends remain positive despite many short-term concerns that could trigger more volatile markets. As a result, it's a good time to consider bracing your portfolio by improving its diversification and making sure the mix of investments is aligned with your long-term financial goals.

We can collect buying habits of our customer, create customer profiles, and understand our target demographic to know WHO our customer is… but do we really know WHAT our customers want? It’s more than just the product or service we offer. No matter what industry, customers want us to provide not only great products, but they want us to be the type of person they can trust to get the job done.

Here are the seven things they want to see in you:

What gets said is certainly important, but who says it can make a bigger difference to the people who matter most–your employees. So, who should do the talking? Here's how to decide:

When there's good news, it's never you. OK, maybe you really did do all the work. Maybe you really did overcome every obstacle. Maybe without you, that high-performance team would have been anything but. Maybe you really were the hero. It doesn't matter. Give someone else the glory. Pick a key subordinate who played a major role. Pick a person who could use a confidence boost from a healthy dose of public appreciation. Everyone already knows you were in charge, so celebrate the accomplishment through other people. Stand back and let your employees shine. 

When there's bad news, it's always you. It doesn't matter if a supplier made the mistake. It doesn't matter if a key investor backed out. It doesn't matter if forces beyond your control negatively affected your business. When you're in charge, you must always deliver bad news. To your employees, to your team, to customers and clients, you are the company. Support the decisions of your partners, even if you privately disagree. Answer tough questions. Take responsibility. Model the behavior you want your employees to display.

When there's no news, no one speaks. Everyone hates a useless meeting–except, of course, the person who called the meeting. Everyone hates a meeting that kicks off with, "I know there isn't much for us to talk about, but I still thought it was important that we get together..." If a meeting will not result in decisions or plans or actions, cancel it. Let your employees do something productive instead. That way, the next time, you will have a reason to meet.

Source: Jeff Haden

More stories you'll love