Owner, Master Trainer & Certified Nutrition Coach | CKO Kickboxing
After 20 years in executive-level management, Shelby Reno pivoted her career to blend education, marketing expertise and love of fitness to purchase a CKO franchise. The small brand with no presence in the Midwest appealed to Shelby, too, giving her autonomy to build the brand specific to West Michigan. The north downtown studio opened January 2016, and Grand Rapids showed up, taking the operation into the black within weeks.
So, who kickboxes? CKO’s members range from age 10 to 76! Newbies are CKO’s sweet spot. The experienced training team—many of whom began as members themselves—guide and build participants’ technique as they gain strength, confidence and endurance.
Heavy bag fitness uses metabolic training techniques to maximize time and results. That “CKO core” strength is the result of continuous rotational work fostering strong muscles throughout the torso while never letting the limbs off the hook (pun intended)!
With nearly 30 group classes weekly, CKO offers one-on-one and small group training, too, for kids, work groups, bachelorette parties, classrooms or friends looking to try something new together.
Photo courtesy of Arrae Photography.
