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Executive Director & Co-Founder, Treetops Collective

Tarah Carnahan leads a diverse team investing in immigrant and refugee women who arrive in West Michigan already carrying resilience, creativity, and leadership. Together, through shared values, they are creating spaces where belonging is practiced, not just promised. Under her leadership, Treetops Collective has grown from a small grassroots effort into a trusted cross-cultural organization offering leadership cohorts, entrepreneurship pathways, and community-building programs that strengthen families and local economies. Through this movement, hundreds of women have experienced cultural and language access to services, expanded networks, and have stepped into visible leadership across the region.

Carnahan’s greatest contribution to West Michigan has been helping shift the narrative around new Americans, from need to contribution, from isolation to shared leadership. She believes the future of the region depends on how courageously we invest in the gifts already present among us and build communities shaped by mutual learning and opportunity.

“I longed to make this city one that families could sink their roots into and really find wholeness and connection. I believe many of us are isolated in our own ways and that connections across cultures have the power to heal us collectively; proximity forces us to truly see our neighbor.”

From this issue

/Kathleen%20Vogelsang,%20CFA:%202026%20Brilliant%20Woman%20of%20the%20Year
Kathleen B. Vogelsang, CFA, is a true believer in remembering where you come from. A first-generation college graduate and non-traditional student, she earned her MBA and CFA designation while raising three children and working full-time. “I started out from very humble beginnings, nothing came easy,” Vogelsang said. “I was the first one in my family to go to college and paid my own way through, starting with community college. I don't ever want to lose sight of who I am; I'm still just humble little me—no matter how many awards I get. [What matters] is who I am … someone who’s trying to do the right thing and be a good person.”
/Legacy%20of%20Brilliance:%20Shelley%20Irwin
Shelley Irwin is the Host and Producer for The Shelley Irwin Show, a newsmagazine talk-show on the local NPR WGVU affiliate Monday through Friday. She also hosts several public affairs TV programs and is award-winning in her profession and beyond. Irwin also gives generously of her time, volunteering with various community organizations. In addition, she’s represented the U.S. in Long Distance Triathlon and Duathlon World Championships. Irwin is the fourth recipient of the West Michigan Woman Legacy of Brilliance Award, an honor created as part of the annual Brilliance Awards, which recognizes a woman who for years has given of herself, personally and professionally, to better the lives of those around her. We caught up with Irwin to get her perspective on her work and what advice she has for others.
/Local%20Loves:%20Skin%20and%20Body%20Care
Has your favorite big brand discontinued your favorite product? Are other products hard to get your hands on? Or do you simply want to purchase a quality product while shopping small? Enter: local skin and body care! Come along as we explore three local brands you should know about.
/Connection%20and%20Community:%20Elevate%20Your%20Overall%20Wellness%20with%20Group%20Fitness
Working out isn’t always some people’s idea of “fun.” For some, working out alone at home or at the gym can feel isolating, whether it’s lack of a routine, accountability, consistency, motivation, confidence, or otherwise. However, for some, working out in a group setting is like hitting a power up button in a video game. You’ve got someone knowledgeable leading you in the right direction, and a community cheering you on as you grow beyond your comfort zone—together! Both mentally and physically, it can be a true game changer.