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Director of Economic Opportunity, AmplifyGR 
Connector

Danielle Williams has built networks and friendships all over the world, always led by the mantra of staying true to who you are and never conforming.

Backed by many years of experience in corporate communication, marketing, community development and philanthropy, Williams serves as Director of Economic Opportunities at Amplify GR, where she connects local businesses with resources, builds bridges for social capital, brainstorms ideas to help small businesses grow, and connects neighbors to good-paying jobs. In recent years, Williams has led the launch of two grant programs at Amplify GR, the creation of Kzoo Station commercial incubator kitchen; started her own firm, DMWilliams Consulting, LLC; and served as campaign finance director for State House Representative Rachel Hood’s 2018 winning campaign. Williams serves on the Women’s Resource Center board and leads the Economic Vitality cohort for the national Purpose Built Communities network.

“Depending on where you come from, it’s not easy to build a close community in Grand Rapids,” Williams says. “The ‘host’ in me always feels committed to making sure people who move to GR feel like they’re in my home. And in some ways, they are. That means making sure they find friends, food, cultural activities and organizations where they feel a sense of belonging.”

From this issue

/Kathleen%20Vogelsang,%20CFA:%202026%20Brilliant%20Woman%20of%20the%20Year
Kathleen B. Vogelsang, CFA, is a true believer in remembering where you come from. A first-generation college graduate and non-traditional student, she earned her MBA and CFA designation while raising three children and working full-time. “I started out from very humble beginnings, nothing came easy,” Vogelsang said. “I was the first one in my family to go to college and paid my own way through, starting with community college. I don't ever want to lose sight of who I am; I'm still just humble little me—no matter how many awards I get. [What matters] is who I am … someone who’s trying to do the right thing and be a good person.”
/Legacy%20of%20Brilliance:%20Shelley%20Irwin
Shelley Irwin is the Host and Producer for The Shelley Irwin Show, a newsmagazine talk-show on the local NPR WGVU affiliate Monday through Friday. She also hosts several public affairs TV programs and is award-winning in her profession and beyond. Irwin also gives generously of her time, volunteering with various community organizations. In addition, she’s represented the U.S. in Long Distance Triathlon and Duathlon World Championships. Irwin is the fourth recipient of the West Michigan Woman Legacy of Brilliance Award, an honor created as part of the annual Brilliance Awards, which recognizes a woman who for years has given of herself, personally and professionally, to better the lives of those around her. We caught up with Irwin to get her perspective on her work and what advice she has for others.
/Local%20Loves:%20Skin%20and%20Body%20Care
Has your favorite big brand discontinued your favorite product? Are other products hard to get your hands on? Or do you simply want to purchase a quality product while shopping small? Enter: local skin and body care! Come along as we explore three local brands you should know about.
/Connection%20and%20Community:%20Elevate%20Your%20Overall%20Wellness%20with%20Group%20Fitness
Working out isn’t always some people’s idea of “fun.” For some, working out alone at home or at the gym can feel isolating, whether it’s lack of a routine, accountability, consistency, motivation, confidence, or otherwise. However, for some, working out in a group setting is like hitting a power up button in a video game. You’ve got someone knowledgeable leading you in the right direction, and a community cheering you on as you grow beyond your comfort zone—together! Both mentally and physically, it can be a true game changer.