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Grand Rapids Chamber of Commerce
Brilliant Emerging Leader

Yadira Garza-Malone is the daughter of two immigrant parents and mother to her 6-year-old son, Kamil. Yadira lives by the values instilled by her parents: work hard even if no one is watching, honor your family, value education, take pride in your roots and be authentic. Yadira started her professional career as a banker and was driven to support small businesses. It is her passion and performance that led to an opportunity to work at the Grand Rapids Chamber, where she started as a Membership Engagement Manager and now leads a team as the Director of Membership. Her goal in this position is to oversee how Chamber members, especially diverse businesses, tap into resources. Yadira attributes this honor to her recently deceased dad from whom she learned, “the importance of treating the people you lead with humility and respect.” Yadira remarks, “... he would always tell me to treat everyone equally … and that as a leader, people will follow and trust you based on how you make them feel.”

From this issue

/Kathleen%20Vogelsang,%20CFA:%202026%20Brilliant%20Woman%20of%20the%20Year
Kathleen B. Vogelsang, CFA, is a true believer in remembering where you come from. A first-generation college graduate and non-traditional student, she earned her MBA and CFA designation while raising three children and working full-time. “I started out from very humble beginnings, nothing came easy,” Vogelsang said. “I was the first one in my family to go to college and paid my own way through, starting with community college. I don't ever want to lose sight of who I am; I'm still just humble little me—no matter how many awards I get. [What matters] is who I am … someone who’s trying to do the right thing and be a good person.”
/Legacy%20of%20Brilliance:%20Shelley%20Irwin
Shelley Irwin is the Host and Producer for The Shelley Irwin Show, a newsmagazine talk-show on the local NPR WGVU affiliate Monday through Friday. She also hosts several public affairs TV programs and is award-winning in her profession and beyond. Irwin also gives generously of her time, volunteering with various community organizations. In addition, she’s represented the U.S. in Long Distance Triathlon and Duathlon World Championships. Irwin is the fourth recipient of the West Michigan Woman Legacy of Brilliance Award, an honor created as part of the annual Brilliance Awards, which recognizes a woman who for years has given of herself, personally and professionally, to better the lives of those around her. We caught up with Irwin to get her perspective on her work and what advice she has for others.
/Local%20Loves:%20Skin%20and%20Body%20Care
Has your favorite big brand discontinued your favorite product? Are other products hard to get your hands on? Or do you simply want to purchase a quality product while shopping small? Enter: local skin and body care! Come along as we explore three local brands you should know about.
/Connection%20and%20Community:%20Elevate%20Your%20Overall%20Wellness%20with%20Group%20Fitness
Working out isn’t always some people’s idea of “fun.” For some, working out alone at home or at the gym can feel isolating, whether it’s lack of a routine, accountability, consistency, motivation, confidence, or otherwise. However, for some, working out in a group setting is like hitting a power up button in a video game. You’ve got someone knowledgeable leading you in the right direction, and a community cheering you on as you grow beyond your comfort zone—together! Both mentally and physically, it can be a true game changer.