Crossroads Eldercare Options
Brilliant Tenacity
In 2012, as a single parent, Elizabeth Eardley started her company after resigning from a national corporation that no longer aligned with her values. This year, Elizabeth is celebrating Crossroads Eldercare Option’s 10-year anniversary. Crossroads is a small company of only 5 women, but they are mighty, having assisted over 1,200 families this year alone. Elizabeth’s team of advisors consult with and provide guidance and referrals for eldercare options in the West Michigan community, all at no cost. In the last decade, they have helped over 10,000 people. Families are often confused and stressed as they navigate the senior care maze for their loved ones, and Crossroads offers support, education and information during this difficult time. When asked about her tenacious spirit, Elizabeth said, “I [have] learned that you could accomplish your dreams one step at a time if you just persevere.”
Elizabeth Eardley
- Details
- Category: Brilliance Awards Finalists 2022
From this issue
Kathleen B. Vogelsang, CFA, is a true believer in remembering where you come from. A first-generation college graduate and non-traditional student, she earned her MBA and CFA designation while raising three children and working full-time. “I started out from very humble beginnings, nothing came easy,” Vogelsang said. “I was the first one in my family to go to college and paid my own way through, starting with community college. I don't ever want to lose sight of who I am; I'm still just humble little me—no matter how many awards I get. [What matters] is who I am … someone who’s trying to do the right thing and be a good person.”
Shelley Irwin is the Host and Producer for The Shelley Irwin Show, a newsmagazine talk-show on the local NPR WGVU affiliate Monday through Friday. She also hosts several public affairs TV programs and is award-winning in her profession and beyond. Irwin also gives generously of her time, volunteering with various community organizations. In addition, she’s represented the U.S. in Long Distance Triathlon and Duathlon World Championships. Irwin is the fourth recipient of the West Michigan Woman Legacy of Brilliance Award, an honor created as part of the annual Brilliance Awards, which recognizes a woman who for years has given of herself, personally and professionally, to better the lives of those around her. We caught up with Irwin to get her perspective on her work and what advice she has for others.
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