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The Story of West Michigan Woman began in August 2002 with the launch of Serendipity Media, a publishing company rooted in the tour and travel sector. As our business grew, so did our passion for creating meaningful connections. This journey eventually led to the launch of West Michigan Woman in 2012, a publication designed to inspire and support professional women in our community.

A decade later, we're proud to have fostered a space where stories of resilience, growth, and achievement are shared. The Brilliance Awards were born from this mission. These awards celebrate the exceptional talent, spirit, and commitment of those who are dedicated to uplifting others and driving positive change. By recognizing women—and men—who elevate our community and excel in their fields, the Brilliance Awards honor the leaders who inspire us to reach higher.

Join us as we continue to celebrate the brilliance within our community.

 

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 View all event photos here

Photos by Arrae Photography | www.arraephotography.com

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From this issue

/Kathleen%20Vogelsang,%20CFA:%202026%20Brilliant%20Woman%20of%20the%20Year
Kathleen B. Vogelsang, CFA, is a true believer in remembering where you come from. A first-generation college graduate and non-traditional student, she earned her MBA and CFA designation while raising three children and working full-time. “I started out from very humble beginnings, nothing came easy,” Vogelsang said. “I was the first one in my family to go to college and paid my own way through, starting with community college. I don't ever want to lose sight of who I am; I'm still just humble little me—no matter how many awards I get. [What matters] is who I am … someone who’s trying to do the right thing and be a good person.”
/Legacy%20of%20Brilliance:%20Shelley%20Irwin
Shelley Irwin is the Host and Producer for The Shelley Irwin Show, a newsmagazine talk-show on the local NPR WGVU affiliate Monday through Friday. She also hosts several public affairs TV programs and is award-winning in her profession and beyond. Irwin also gives generously of her time, volunteering with various community organizations. In addition, she’s represented the U.S. in Long Distance Triathlon and Duathlon World Championships. Irwin is the fourth recipient of the West Michigan Woman Legacy of Brilliance Award, an honor created as part of the annual Brilliance Awards, which recognizes a woman who for years has given of herself, personally and professionally, to better the lives of those around her. We caught up with Irwin to get her perspective on her work and what advice she has for others.
/Local%20Loves:%20Skin%20and%20Body%20Care
Has your favorite big brand discontinued your favorite product? Are other products hard to get your hands on? Or do you simply want to purchase a quality product while shopping small? Enter: local skin and body care! Come along as we explore three local brands you should know about.
/Connection%20and%20Community:%20Elevate%20Your%20Overall%20Wellness%20with%20Group%20Fitness
Working out isn’t always some people’s idea of “fun.” For some, working out alone at home or at the gym can feel isolating, whether it’s lack of a routine, accountability, consistency, motivation, confidence, or otherwise. However, for some, working out in a group setting is like hitting a power up button in a video game. You’ve got someone knowledgeable leading you in the right direction, and a community cheering you on as you grow beyond your comfort zone—together! Both mentally and physically, it can be a true game changer.