Loren Eisenlohr
[email protected]


Annual event celebrates the dynamic talent, spirit and intellect of those who tackle issues facing professional women.

GRAND RAPIDS, Mich., January 8, 2024 – West Michigan Woman is now seeking nominations from the community for its 8th annual Brilliance Awards.

The Brilliance Awards recognize the dynamic talent, spirit and intellect of those who tackle issues facing professional women today. Focusing on nominees who are committed to creating positive change and excel in their fields, the Brilliance Awards shine a light on women and men within the West Michigan community who truly elevate others and blaze trails of inspiration.

The successes of local women and men are honored across nine categories: Mentor, Connector, Social Change Agent, Tenacity, Champion of Service, Entrepreneur, Emerging Leader, Best Supporting Man, and Woman of the Year. The 2023 event also saw the addition of a new award, chosen by the West Michigan Woman team: The Legacy of Brilliance Award, honoring a woman who has a reputation for showing up for her team, her network and her community throughout the entirety of her exceptional career.

In 2023, three finalists for each category—the most prestigious being Woman of the Year—were selected from over 300 nominations.

Like previous years, all 2024 nominations will be meticulously examined and carefully considered, and finalists will be determined based on outstanding qualities of leadership, mentorship, service, innovation and tenacity.

“As we enter eight years of celebrating those in the community who lift women up, I can’t help but be incredibly inspired. Throughout the nomination and selection process and at the Brilliance Awards event itself, there is a heartfelt sense of celebration and collaboration,” said Kasie Smith, President and Publisher of Serendipity Media, which publishes West Michigan Woman. “Everyone in attendance can agree it’s an emotional evening, ranging from joy to awe. I'm honored that the Brilliance Awards continue to provide a platform to share the stories of the well-deserving and perhaps unsung heroes of our community.”

The Brilliance Awards top honorees will be determined by a selection committee of local community leaders and announced at the Brilliance Awards on May 9, 2024 in the Ambassador Ballroom at the Amway Grand Plaza. The in-person event will offer a unique format allowing for ample celebration, networking and a three-course meal.

Additional event details to follow. Sponsorships are now available for purchase.

Nominations can be made online until February 9, 2024 at: https://www.westmichiganwoman.com/nominate-brilliance-awards

Interested in sponsoring the 2024 Brilliance Awards? Contact Susan at [email protected] or 616.458.8371.

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About West Michigan Woman

West Michigan Woman is a complimentary bi-monthly magazine dedicated to West Michigan women who are connected and dedicated to personal growth and community impact. This publication offers timely and relevant content related to the many facets of women and all with a local flair. The West Michigan Woman brand reaches a community of over 55,000 in West Michigan.